If you look at the label on your skin care products, you will probably find potassium sorbate somewhere near the bottom. While it isn’t one of the primary ingredients in most skin care products, it is certainly one of the most important. Potassium sorbate acts as a preservative for skin care products, a category that often gets a bad reputation when it comes to beauty and food products. However, preservatives are an essential part of creating a high-quality product.
Why Potassium Sorbate
Preservatives have a bad reputation because they are often made from synthetic materials that can cause damage to your skin. However, there are many natural preservatives that can be used instead to protect products without adding anything potentially harmful to the consumer. Potassium sorbate is one of those ingredients, providing the benefit of a preservative in your skin care products but without the risk of irritation.
Avoid Waste of Products
One of the primary reasons that skin care developers use preservatives like potassium sorbate is to help you avoid wasting your precious products. Without an ingredient that helps keep the product fresh, it would most likely expire before you could use an entire container. Some may even damage their skin by using too much of the product in an effort to get the most out of it before it goes bad. With a natural preservative, products stay fresh long enough to be used properly over time.
Protect Against Improper Storage
Skin care manufacturers go to great lengths to package their products in a way that keeps them from going bad. However, many consumers still do not store their products properly, either leaving them out in the sun or failing to close them properly after use. This can sometimes lead to fungi, mold, or other types of spoiling in the formula. Preservatives help protect the integrity of the product even after it has been stored improperly by the consumer, both keeping the product fresh and preventing any irritation as a result of spoiling.
When it comes to your skin care products, don’t be afraid of preservatives in the formula. They keep your products fresh and safe for as long as possible. Instead of avoiding preservatives, look for products that use natural options such as potassium sorbate, which is what Genovo Skincare uses. For more information about our products or to get an order started, please click here.
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